SEO Archives | Proactive Marketing Solutions

The benefits of SEO to your business

Businesses and start ups face their own day to day challenges. Such as, limited time, SEO, shoestring budgets and staffing. If one thing is clear, without online visibility and a robust SEO strategy your business may find itself facing additional difficulties. Including customers struggling to find and see your website or online ads. We suggest you develop a strong brand and a successful online presence. Having a positive and proactive approach to your SEO will increase the amount of new

How Do I Get My Business To Come Up On The First Page Of Google?

If you have been wondering how to increase your visibility on Google, or why your website doesn’t show up using specific search terms which are relevant to your business… Then this blog series will seriously help you out! This time we will cover the role social media can play in increasing your visibility on Google. Did you know… You probably already know about the importance that Google plays in your business leads. Otherwise you most likely would not be researching it.

What is the Google Penguin Algorithm?

The Google Penguin Algorithm was announced by Google soon after, the Panda update had been rolled out. Penguin’s aim is to improve the quality of its ranking websites. Lets have a closer look at the update The Google Penguin Algorithm has an overarching mission to clean up the search engine results page (SERPS). By penalising pages which, entertain poor practice, such as using link schemes and keyword stuffing. Whilst rewarding sites that are high in quality and working to the

Understanding Google’s Algorithm update: Fred

Let’s identify who Fred is and discuss how we can protect ourselves against google’s Algorithm update Who is Fred? During March 2017 website owners were noticing a drop in ranking. No announcements were made about Google algorithm updates at the beginning of March, which left people confused and questioning why their rankings had been hit. However, towards the end of the Month Google put us in the picture and explained that there hadn’t been a specific algorithm update, but in

What is Google Possum and is it impacting on your business?

This time we are taking a look at Google’s Possum update which was released in September 2016. It has since changed the landscape of Google’s local finder results and ranking. The purpose of the Possum update has been to create greater diversity among local results and to reduce spam from ranking. This update has impacted on 64% of the 1,307 businesses investigated by Moz.com. As suggested by Moz, this could have been part of Possum of an alternative update. Thankfully

A Must Read: The Breakdown of Google’s Algorithm Panda

Okay, so we’ve looked at the Hummingbird update, now it’s time for Google’s algorithm to karate chop his way through the door and explain himself! Who or what is Panda? Panda looks at tackling online issues such as plagiarism, keyword stuffing, spamming, thin content and duplication. The Panda Algorithm was named after a Google engineer named Navneet Panda (by Moz.com) who played a major role in the algorithm breakthrough. Initially, Panda acted like a filter with the aim to down

Intuitive web design: Top tips

Proactive Marketing Solutions have put together a blog series about intuitive web design. This week we are looking into the notion of trust In this series we will cover how you can get an intuitive website and highlight ways to encourage repeated website visits. With between 10 -20 seconds for a website to prove itself before a visitor decides to stay or go. It is vital you communicate that they are in the right place. What is intuitive design You

If SEO blows your mind: Read this!

Now is the time to start thinking about your search engine optimization (SEO) Even if you feel like running to the hills and hiding away from the subject, you shouldn’t. It can be hard to get your head around if you are unfamiliar with SEO but hopefully our friendly introduction will get you focussed and more confident with an understanding of how to build a happy relationship with your website visitors and search engines. Keywords Firstly, an important thing to

Tag: SEO

The benefits of SEO to your business

What is the Google Penguin Algorithm?

Understanding Google’s Algorithm update: Fred

What is Google Possum and is it impacting on your business?

If SEO blows your mind: Read this!

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