What is the Google Penguin Algorithm?
The Google Penguin Algorithm was announced by Google soon after, the Panda update had been rolled out. Penguin’s aim is to improve the quality of its ranking websites. Lets have a closer look at the update The Google Penguin Algorithm has an overarching mission to clean up the search engine results page (SERPS). By penalising pages which, entertain poor practice, such as using link schemes and keyword stuffing. Whilst rewarding sites that are high in quality and working to the
