Are you a small business with limited time on your hands, or do you feel like paying someone to create and publish blog content is like burning cash? The good news is, blogging does help your website and online visibility, so it’s worth a go.
You might be open to the idea of blogging, but are not sure whether the time you spend, will provide you with a return. And, other burning question, what on earth do you write about? … writers block anyone?
Is blogging worth the effort…
If you feel like you can relate to any of these then you are in the correct place. So, should you be asking one of your staff members to do blogging – the answer is yes. If you are a one-man band should you stay up till midnight writing or creating blog content instead of all the other jobs you’re balancing? Well, this really is up to you, but we can confirm that blogging does have huge benefits to your online visibility. So it might be worthwhile reaching for that mug of coffee!
We advise that your website has a place where you can add blog content regularly. If, you do not have a website, then you should, definitely, speak to your web design company and ask them to incorporate a place for your writing.
Free or not?
It’s well known that there are several free sites that provide great blogging spaces. You can upgrade on these sites and have a ‘www.business.com’ domain name instead of one that is tagged with the likes of ‘WordPress’. The issue here is not the clarity of domain name, but is more to do with your blog content being associated with your website. If you are trying to draw as many people as possible to your website, then the best place for them to land is on your website and not on a random blogging site. Makes sense right?
Long tail search queries
In most cases you or your web designer will have developed your site around keywords and specific search terms. But, its well known that we don’t always search for robotic terms like ‘decorator london’. We might instead, search for ‘experiences decorators who know how to deal with damp in London’. The more conversational search is called long-tail search queries.
The best way for google to find your website, in response to these search queries, is through blogging. For example, the decorator may have written a blog on ‘the best ways to manage damp issues’ or ‘the best paint products in 2019’.
If these questions are searched, then the likelihood that your site will pop up is much greater. This is compared to only having information on your website and homepage. If you are struggling to think of content, it might be useful for you to consider the questions your customers have asked you in the past and write about them. Create blogs around the answers to their questions.
In summary the more content that you produce – the less likely your website will appear stagnant and the more likely you will rank better.
Humanise yourself and show off your expertise
In an ever growing and rather over crowed market, especially online, it can be difficult to stand out. Everyone is claiming to be and do wonderful things for you, and it can hard to identify whether companies really know their onions, or whether they are substandard. Through blogging you can reach out to you potential customers and speak to them- humanising yourself. But, also you can demonstrate your expertise and knowledge, which is another positive to consider.
So, you are helping search engine users find you with your blogging, and you are showing them your human side as well as sharing your expertise. The next reason for really considering blogging is, Google. Yep, you heard me right. Google have a lot of authority when it comes to its users using the search engine. Google rewards you with greater ranking and visibility when you publish new and fresh material.
We think, it is fair to say, that blogging has few negative sides, apart from perhaps the time, creativity and money it may require you to invest. But blogging cannot be ignored as being a new age nonsense. It is one of the best ways to increase online visibility and help with your SEO. All we would suggest is that it is something that you do at least a few times a month, preferable weekly. Momentum is an important factor in blogging. Creating content once a year isn’t going to have much impact and may in fact make your website appear dormant. Refreshing and publishing regularly is quite a commitment but will provide you with a real return.