Algorithms Archives | Proactive Marketing Solutions

The benefits of SEO to your business

Businesses and start ups face their own day to day challenges. Such as, limited time, SEO, shoestring budgets and staffing. If one thing is clear, without online visibility and a robust SEO strategy your business may find itself facing additional difficulties. Including customers struggling to find and see your website or online ads. We suggest you develop a strong brand and a successful online presence. Having a positive and proactive approach to your SEO will increase the amount of new

Google’s RankBrain algorithm update: What do we know about it?

Google’s RankBrain algorithm update is primarily an artificial intelligent (AI) machine. Helping Google to establish and comprehend the best results to our search terms. Initially RankBrain only dealt with a small amount of search queries. However, over time RankBrain has become more present when we use Google to make searches. Google’s vision for RankBrain is to increase the usability and usefulness of the search platform. How does RankBrain work? When RankBrain is faced with search queries that are unfamiliar, the

What is the Google Penguin Algorithm?

The Google Penguin Algorithm was announced by Google soon after, the Panda update had been rolled out. Penguin’s aim is to improve the quality of its ranking websites. Lets have a closer look at the update The Google Penguin Algorithm has an overarching mission to clean up the search engine results page (SERPS). By penalising pages which, entertain poor practice, such as using link schemes and keyword stuffing. Whilst rewarding sites that are high in quality and working to the

Understanding Google’s Algorithm update: Fred

Let’s identify who Fred is and discuss how we can protect ourselves against google’s Algorithm update Who is Fred? During March 2017 website owners were noticing a drop in ranking. No announcements were made about Google algorithm updates at the beginning of March, which left people confused and questioning why their rankings had been hit. However, towards the end of the Month Google put us in the picture and explained that there hadn’t been a specific algorithm update, but in

What is Google Possum and is it impacting on your business?

This time we are taking a look at Google’s Possum update which was released in September 2016. It has since changed the landscape of Google’s local finder results and ranking. The purpose of the Possum update has been to create greater diversity among local results and to reduce spam from ranking. This update has impacted on 64% of the 1,307 businesses investigated by Moz.com. As suggested by Moz, this could have been part of Possum of an alternative update. Thankfully

What is the Google Pigeon Algorithm Update?

Pigeon was released in August 2013 and has been called ‘challenging’ in the area of local search ranking. Let’s look at what this means for businesses. The Pigeon update implemented by Google has made its mark with Google maps search and the web search. The update seeks greater accuracy and relevancy but has impacted on some local searches. Resulting in some businesses experiencing fluctuations in internet leads. Additionally, it has updated its distance and location parameters. Pigeon has changed its

A Must Read: The Breakdown of Google’s Algorithm Panda

Okay, so we’ve looked at the Hummingbird update, now it’s time for Google’s algorithm to karate chop his way through the door and explain himself! Who or what is Panda? Panda looks at tackling online issues such as plagiarism, keyword stuffing, spamming, thin content and duplication. The Panda Algorithm was named after a Google engineer named Navneet Panda (by Moz.com) who played a major role in the algorithm breakthrough. Initially, Panda acted like a filter with the aim to down

A must read: The breakdown of Google’s algorithm Hummingbird

What is Google’s algorithm Hummingbird update all about? Let’s take a closer look… What is hummingbird? The Google update, Hummingbird, came into force in September 2013 but unlike other updates like Panda and Penguin, Hummingbird is more of a complete change of approach. Its been named Hummingbird due to its precision and speed. The purpose of hummingbird is so Google can interpret natural language and respond effectively. It has taught Google to understand our intent when doing a search. Rather than

Instagram success: 6 things you need to know

Change is something that we deal with in our everyday lives, from a diversion on the way to work to price hikes in your favourite coffee house, social media is no different. They regularly evaluate and update their algorithms (algorithms are a series of mathematical steps to help with performance resulting in an answer to a problem). Not too long-ago Instagram, the Facebook owned company, decided to do exactly this. Read on to see how this will affect user experience

Category: Algorithms