Maximising Your Online Presence:
Industry Articles

Category: User experience

The benefits of SEO to your business

Businesses and start ups face their own day to day challenges. Such as, limited time, SEO, shoestring budgets and staffing. If one thing is clear, without online visibility and a robust SEO strategy your business may find itself facing additional difficulties. Including customers struggling to find and see your website or online ads. We suggest you develop a strong brand and a successful online presence. Having a positive and proactive approach to your SEO will increase the amount of new

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How Do I Get My Business To Come Up On The First Page Of Google?

If you have been wondering how to increase your visibility on Google, or why your website doesn’t show up using specific search terms which are relevant to your business… Then this blog series will seriously help you out! This time we will cover the role social media can play in increasing your visibility on Google. Did you know… You probably already know about the importance that Google plays in your business leads. Otherwise you most likely would not be researching it.

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Google’s RankBrain algorithm update: What do we know about it?

Google’s RankBrain algorithm update is primarily an artificial intelligent (AI) machine. Helping Google to establish and comprehend the best results to our search terms. Initially RankBrain only dealt with a small amount of search queries. However, over time RankBrain has become more present when we use Google to make searches. Google’s vision for RankBrain is to increase the usability and usefulness of the search platform. How does RankBrain work? When RankBrain is faced with search queries that are unfamiliar, the

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What is the Google Penguin Algorithm?

The Google Penguin Algorithm was announced by Google soon after, the Panda update had been rolled out. Penguin’s aim is to improve the quality of its ranking websites. Lets have a closer look at the update The Google Penguin Algorithm has an overarching mission to clean up the search engine results page (SERPS). By penalising pages which, entertain poor practice, such as using link schemes and keyword stuffing. Whilst rewarding sites that are high in quality and working to the

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Understanding Google’s Algorithm update: Fred

Let’s identify who Fred is and discuss how we can protect ourselves against google’s Algorithm update Who is Fred? During March 2017 website owners were noticing a drop in ranking. No announcements were made about Google algorithm updates at the beginning of March, which left people confused and questioning why their rankings had been hit. However, towards the end of the Month Google put us in the picture and explained that there hadn’t been a specific algorithm update, but in

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Our New Website is here (Let’s start a new project together)

This month, Proactive’s New Look Website was launched Google and other such search engines like to keep us website owners on our toes. They change their expectations which impact businesses around the world. We would like to share a brief insight into what changes we have made and show you Proactive’s New Look Website. At Proactive Marketing Solutions we respond in the best possible of way by accepting the changes, we evaluated where we were and what changes we needed to

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