Insights & Articles | Proactive Marketing Solutions

For an Easier Life: it’s got to be Farang Mart

Farang Mart is an online classified listing and business directory covering the whole of Thailand. Farang Mart is convenient for both buyer and seller Brilliantly, the site’s popularity has grown over the past year, therefore some exciting changes have been applied so users can get even more out of the website. After all, their mission is to provide users with the easiest and most effective ways to find the items they either need or want to buy, sell or trade.

A must read: The breakdown of Google’s algorithm Hummingbird

What is Google’s algorithm Hummingbird update all about? Let’s take a closer look… What is hummingbird? The Google update, Hummingbird, came into force in September 2013 but unlike other updates like Panda and Penguin, Hummingbird is more of a complete change of approach. Its been named Hummingbird due to its precision and speed. The purpose of hummingbird is so Google can interpret natural language and respond effectively. It has taught Google to understand our intent when doing a search. Rather than

Our New Website is here (Let’s start a new project together)

This month, Proactive’s New Look Website was launched Google and other such search engines like to keep us website owners on our toes. They change their expectations which impact businesses around the world. We would like to share a brief insight into what changes we have made and show you Proactive’s New Look Website. At Proactive Marketing Solutions we respond in the best possible of way by accepting the changes, we evaluated where we were and what changes we needed to

Intuitive web design: Top tips

Proactive Marketing Solutions have put together a blog series about intuitive web design. This week we are looking into the notion of trust In this series we will cover how you can get an intuitive website and highlight ways to encourage repeated website visits. With between 10 -20 seconds for a website to prove itself before a visitor decides to stay or go. It is vital you communicate that they are in the right place. What is intuitive design You

Generating ideas: 7 things you should know

So, you have an idea, that’s fantastic, but try and find a few more, challenge yourself and don’t settle for just the one. It won’t do you any favours being loyal to one design, whoever said ‘three’s a crowd’ was lying on this occasion. When you have a few ideas… ‘oh what, you don’t know how to find the ideas?’ Read on my friend. First things first Firstly, you will need a brief, which is a sentence or two (or

If SEO blows your mind: Read this!

Now is the time to start thinking about your search engine optimization (SEO) Even if you feel like running to the hills and hiding away from the subject, you shouldn’t. It can be hard to get your head around if you are unfamiliar with SEO but hopefully our friendly introduction will get you focussed and more confident with an understanding of how to build a happy relationship with your website visitors and search engines. Keywords Firstly, an important thing to

Instagram success: 6 things you need to know

Change is something that we deal with in our everyday lives, from a diversion on the way to work to price hikes in your favourite coffee house, social media is no different. They regularly evaluate and update their algorithms (algorithms are a series of mathematical steps to help with performance resulting in an answer to a problem). Not too long-ago Instagram, the Facebook owned company, decided to do exactly this. Read on to see how this will affect user experience

Ways to Optimise Your Website’s Conversion Rates – Part 3

Ways to Optimise Your Website’s Conversion Rates – Part 3 In the third and final part of our series on ways to optimise your websites’ conversion rates, we again investigate simple techniques to get the results that you are striving for. CHOOSE THE RIGHT COLOURS TO INCREASE CONVERSION RATES Colours have a close association with emotion and provoke reactions. The colours you choose to promote your brand is vitally important in conveying the message you want and can have a

Ways to Optimise Your Website’s Conversion Rates – Part 2

In the second part of our series on ways to optimise your websites’ conversion rates, we again investigate simple techniques to get the results that you are striving for. USE RESPONSIVE DESIGN TO CONVERT PEOPLE ON EVERY DEVICE Responsive design is essential for the vast array of mobile devices that are available. You will get greater conversion rates the more devices that your website works on. This is key to your conversion rate optimisation as sites that non-responsive on your

Ways to Optimise Your Website’s Conversion Rates – Part 1

Increasing the number of conversions for any website is surely the goal, right? Good design and effective copy combine to create a website that converts which seems so straightforward on paper but in reality is takes hard work. Finding the right approach to creating and combining these two elements can be tricky but this is what is required to achieve the optimal conversion rate. In the first in a three part series, we look at a few techniques you can

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