Category: SEO

Some businesses still aren’t set up on Google Plus (also known as Maps, Places and Google My Business) which is pretty much crazy. Often, even if they are set up, its not properly optimised, claimed or even accurate etc. Whilst its fair to say that Google never quite got this whole service right from the start as it’s very confusing, it does have the virtue of being free and can provide traffic and business all on its own. It has

This is probably the single biggest statistic for any website that is for a business. It is the final measurable metric that shows how much of your traffic turned into purchases, sign ups, bookings and orders etc. It’s important not to confuse this data with business turnover and other types of web hits that we have previously discussed. In it’s purest form your conversion rate is where Google analytics follows a user session to the point where they can’t go

This is the most important question when it comes to being an online business. Many SMB’s unfortunately ask this question when in reality it should be known and constantly monitored. It’s also easy to find out and you can measure year by year performance very quickly to equate to your turnover and valuate your marketing / SEO budget. How is this done? Well they’re called “Google Search Console” and “Google Analytics”. SC was formerly known as “Webmaster Tools” (or GWMT,

Most site owners will have heard of links and how important they are but not necessarily fully understand what they are or how they work. There are different types of link and each one will have its own individual merits based on many factors making them all unique, even though two may seem identical. When links are discussed by SEOs they are mainly referring to offsite links (popularity) pointing back towards your site, but there are also internal links within

There is lots of talk mainly by SEO companies about punishments and the threat of possibly being punished by Google for various reasons (like working with another company, doing the SEO yourself etc). In reality, getting punished is quite rare and there are only 2 ways of doing so. Ranking Punishment The first is an algorithmical punishment. This simply means that you will suddenly drop in the rankings quite massively over a short period of time (normally in less than

Due to all the misunderstandings of what SEO actually is, and the bad reputation a lot of black hat SEO companies have generated for the industry, it’s not surprising that many small business owners shy away from having a professional SEO company get them some results. This is perfectly understandable, after all, you’re paying for something you can’t really see, from a company that is quite possibly not in your country, for something that takes time to work and done

There is no short answer to this as it depends on how your business currently generates turnover, i.e what other forms of marketing you are doing. If you are lucky your business might rely solely on word of mouth, you have no competition or you are doing other forms of effective advertising. It’s obvious that not every website needs to rank organically for competitive search terms. Blogs, hobbyists, data, news and many other such sites have no need to rank

Now we know the main basic factors that make up two of the three factors that search engines use to rank you. We will go into the different aspects of these two areas in later posts, but first lets see if there is anything you can do to help. One of many questions will be “can I do anything myself?”. Well, the answer is obviously a resounding “yes”. There are many things you can do that aren’t technical and will

So know we know all the factors that search engines use to determine your sites rankings across all the different key phrases and individual key words. This overall worth that search engines weigh up is known up as “authority”, or what has now become more commonly known as “Domain Authority” thanks to large online SEO resources like MOZ. Again, to be clear, MOZ’s DA (domain authority) is not used by Google and they have stated that they do not factor

To put it simply, this is how Google, Yahoo, Bing and all search engines weighs up your website to place in it’s results (Search Engine Results Page or SERP). These results are clicked upon by users searching and provide free organic traffic to your website. Its also worth noting at this point what SEO isn’t, as now commonly it’s a misunderstood and all encompassing an acronym. SEO isn’t paid marketing like AdWords (Google), Banner Ads like AdSense (Google) and Social