Maximising Your Online Presence:
Industry Articles

Month: December 2018

What is the Google Pigeon Algorithm Update?

Pigeon was released in August 2013 and has been called ‘challenging’ in the area of local search ranking. Let’s look at what this means for businesses. The Pigeon update implemented by Google has made its mark with Google maps search and the web search. The update seeks greater accuracy and relevancy but has impacted on some local searches. Resulting in some businesses experiencing fluctuations in internet leads. Additionally, it has updated its distance and location parameters. Pigeon has changed its

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A Must Read: The Breakdown of Google’s Algorithm Panda

Okay, so we’ve looked at the Hummingbird update, now it’s time for Google’s algorithm to karate chop his way through the door and explain himself! Who or what is Panda? Panda looks at tackling online issues such as plagiarism, keyword stuffing, spamming, thin content and duplication. The Panda Algorithm was named after a Google engineer named Navneet Panda (by Moz.com) who played a major role in the algorithm breakthrough. Initially, Panda acted like a filter with the aim to down

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