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Tag: google updates

Understanding Google’s Algorithm update: Fred

Let’s identify who Fred is and discuss how we can protect ourselves against google’s Algorithm update Who is Fred? During March 2017 website owners were noticing a drop in ranking. No announcements were made about Google algorithm updates at the beginning of March, which left people confused and questioning why their rankings had been hit. However, towards the end of the Month Google put us in the picture and explained that there hadn’t been a specific algorithm update, but in

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What is Google Possum and is it impacting on your business?

This time we are taking a look at Google’s Possum update which was released in September 2016. It has since changed the landscape of Google’s local finder results and ranking. The purpose of the Possum update has been to create greater diversity among local results and to reduce spam from ranking. This update has impacted on 64% of the 1,307 businesses investigated by Moz.com. As suggested by Moz, this could have been part of Possum of an alternative update. Thankfully

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