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Tag: google algorithms

Google’s RankBrain algorithm update: What do we know about it?

Google’s RankBrain algorithm update is primarily an artificial intelligent (AI) machine. Helping Google to establish and comprehend the best results to our search terms. Initially RankBrain only dealt with a small amount of search queries. However, over time RankBrain has become more present when we use Google to make searches. Google’s vision for RankBrain is to increase the usability and usefulness of the search platform. How does RankBrain work? When RankBrain is faced with search queries that are unfamiliar, the

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What is the Google Penguin Algorithm?

The Google Penguin Algorithm was announced by Google soon after, the Panda update had been rolled out. Penguin’s aim is to improve the quality of its ranking websites. Lets have a closer look at the update The Google Penguin Algorithm has an overarching mission to clean up the search engine results page (SERPS). By penalising pages which, entertain poor practice, such as using link schemes and keyword stuffing. Whilst rewarding sites that are high in quality and working to the

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Understanding Google’s Algorithm update: Fred

Let’s identify who Fred is and discuss how we can protect ourselves against google’s Algorithm update Who is Fred? During March 2017 website owners were noticing a drop in ranking. No announcements were made about Google algorithm updates at the beginning of March, which left people confused and questioning why their rankings had been hit. However, towards the end of the Month Google put us in the picture and explained that there hadn’t been a specific algorithm update, but in

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