Maximising Your Online Presence:
Industry Articles

Category: Web Design

Ways to Optimise Your Website’s Conversion Rates – Part 3

Ways to Optimise Your Website’s Conversion Rates – Part 3 In the third and final part of our series on ways to optimise your websites’ conversion rates, we again investigate simple techniques to get the results that you are striving for. CHOOSE THE RIGHT COLOURS TO INCREASE CONVERSION RATES Colours have a close association with emotion and provoke reactions. The colours you choose to promote your brand is vitally important in conveying the message you want and can have a

Read More »

Ways to Optimise Your Website’s Conversion Rates – Part 2

In the second part of our series on ways to optimise your websites’ conversion rates, we again investigate simple techniques to get the results that you are striving for. USE RESPONSIVE DESIGN TO CONVERT PEOPLE ON EVERY DEVICE Responsive design is essential for the vast array of mobile devices that are available. You will get greater conversion rates the more devices that your website works on. This is key to your conversion rate optimisation as sites that non-responsive on your

Read More »

Ways to Optimise Your Website’s Conversion Rates – Part 1

Increasing the number of conversions for any website is surely the goal, right? Good design and effective copy combine to create a website that converts which seems so straightforward on paper but in reality is takes hard work. Finding the right approach to creating and combining these two elements can be tricky but this is what is required to achieve the optimal conversion rate. In the first in a three part series, we look at a few techniques you can

Read More »

User Experience (UX) for your Web Site and how important it is

First of all what is UX and UX design? Well quite simply this is not only how your website works, but also (and very importantly) it’s what your users need. So not only is there the obvious technical aspect to this part of your site’s design, but there should also be a deep understanding of the market and your users requirements. UX is closely related to CRO (Conversion Rate Optimisation) in that they both appear at the end of the

Read More »