What is Google Possum and is it impacting on your business?
This time we are taking a look at Google’s Possum update which was released in September 2016. It has since changed the landscape of Google’s local finder results and ranking. The purpose of the Possum update has been to create greater diversity among local results and to reduce spam from ranking. This update has impacted on 64% of the 1,307 businesses investigated by Moz.com. As suggested by Moz, this could have been part of Possum of an alternative update. Thankfully
