Maximising Your Online Presence:
What is the Google Penguin Algorithm?

What is the Google Penguin Algorithm?

The Google Penguin Algorithm was announced by Google soon after, the Panda update had been rolled out.

Penguin’s aim is to improve the quality of its ranking websites.

Lets have a closer look at the update

The Google Penguin Algorithm has an overarching mission to clean up the search engine results page (SERPS). By penalising pages which, entertain poor practice, such as using link schemes and keyword stuffing. Whilst rewarding sites that are high in quality and working to the Webmasters Guidelines.

A small percentage of search engine requests made in English were affected upon the release of the alogorithm. Nearly half a decade and 10 ‘document’ updates later the Search engine optimisation (SEO) community recognise and understand the work that Penguin sets out to do. During 2017 Penguin became part of the core algorithm.

Penguin will identify and penalise sites which aim to deceive and manipulate Google. Examples of the kinds of sites which Penguin will penalise are ones designed not for its users. But to achieve greater ranking through finding loopholes and shortcuts.

Google Penguin Update

 

What Penguin identifies as being negative

Keyword Stuffing

This is the overuse of keywords in an unnatural way. So Google believes the site has answers to search phrases.

Link Schemes

This is where a user acquires backlinks from low quality site. To create a façade of popularity to fool Google into ranking the site more favourably.

Although Penguin regards the above as deceptive it also condemns the following techniques:

  1. Hidden links and text
  2. Pages with irrelevant keywords
  3. Doorway pages
  4. Automatically generated content
  5. Unwanted redirects

Ways to get back in Penguins good books

Some leg work should be done in order to, either recover from the Penguin update, or to protect yourself from being hit by the algorithm. You should action a clean up operation involving the removal of bad and spammy links. Rewrite content which currently over uses keywords to provide quality to your visitors. Your keywords should be natural and not repetitive. Furthermore, avoid over optimization of site pages.

To conclude

Penguin favours websites that are considered safe and trustworthy. Similar to other algorithms like Panda or Hummingbird. If you can demonstrate that your site provides a useful service or is a helpful resource and you follow the Webmasters Guidelines. Then you will reduce or eradicate the negative impact of Penguin when Google next reviews your site.

For further advise or guidance on the Penguin algorithm feel free to contact our team.

  • Advertising AI content SEO algorithm Algorithms algorithm update Bangkok blogging business buy CDN Thailand chiang mai classified listings Cloudflare DDoS protection content content SEO tips content strategy core algorithm design digital marketing Pattaya fast website design follows GMB optimization Google Google algorithm 2025 google algorithm penguin google algorithms Google Helpful Content Update google maps Google My Business Pattaya google pigeon update googles penguin google updates ideas generation improve local rankings Instagram intuitive design keywords koh samui link building local search listings local SEO local SEO Pattaya long tail queries marketing agency Pattaya mobile-first web design Mobile friendly mobile SEO mobile UX design newlook online visibility pattaya Pattaya marketing services penguin algorithm phuket planning publishing ranking responsive design responsive website Pattaya schema search engine optimisation search engine optimization search queries secure web hosting Sell semantic html SEO seo-friendly design SEO Pattaya seo services pattaya serps site security Thailand Social media Thai hosting provider Thailand trade update User experience User friendly visibility on google web design web designer pattaya web design Pattaya web development Pattaya web hosting Pattaya web hosting Thailand website design pattaya website launch website optimization website security website speed website speed pattaya white hat seo WordPress design wordpress maintenance pattaya WordPress Pattaya wordpress security wordpress updates