Industry Articles

This is probably the single biggest statistic for any website that is for a business. It is the final measurable metric that shows how much of your traffic turned into purchases, sign ups, bookings and orders etc. It’s important not

This is the most important question when it comes to being an online business. Many SMB’s unfortunately ask this question when in reality it should be known and constantly monitored. It’s also easy to find out and you can measure

There is lots of talk mainly by SEO companies about punishments and the threat of possibly being punished by Google for various reasons (like working with another company, doing the SEO yourself etc). In reality, getting punished is quite rare

Due to all the misunderstandings of what SEO actually is, and the bad reputation a lot of black hat SEO companies have generated for the industry, it’s not surprising that many small business owners shy away from having a professional

Now we know the main basic factors that make up two of the three factors that search engines use to rank you. We will go into the different aspects of these two areas in later posts, but first lets see

So know we know all the factors that search engines use to determine your sites rankings across all the different key phrases and individual key words. This overall worth that search engines weigh up is known up as “authority”, or

To put it simply, this is how Google, Yahoo, Bing and all search engines weighs up your website to place in it’s results (Search Engine Results Page or SERP). These results are clicked upon by users searching and provide free