Industry Articles

We all know that Googles algorithm (the code that dictates the way it works) is a closely guarded and complicated secret. Recently we also discovered that there were over 200 ranking factors contained within it and that some of these

Google is perhaps rolling out the most important update for years with its very recently announced “Mobile First Index”. For a long time now Google has been encouraging web masters and site owners to make their sites responsive and mobile

Some businesses still aren’t set up on Google Plus (also known as Maps, Places and Google My Business) which is pretty much crazy. Often, even if they are set up, its not properly optimised, claimed or even accurate etc. Whilst

This is probably the single biggest statistic for any website that is for a business. It is the final measurable metric that shows how much of your traffic turned into purchases, sign ups, bookings and orders etc. It’s important not

This is the most important question when it comes to being an online business. Many SMB’s unfortunately ask this question when in reality it should be known and constantly monitored. It’s also easy to find out and you can measure

There is lots of talk mainly by SEO companies about punishments and the threat of possibly being punished by Google for various reasons (like working with another company, doing the SEO yourself etc). In reality, getting punished is quite rare

Due to all the misunderstandings of what SEO actually is, and the bad reputation a lot of black hat SEO companies have generated for the industry, it’s not surprising that many small business owners shy away from having a professional