Month: December 2017

There is no short answer to this as it depends on how your business currently generates turnover, i.e what other forms of marketing you are doing. If you are lucky your business might rely solely on word of mouth, you have no competition or you are doing other forms of effective advertising. It’s obvious that not every website needs to rank organically for competitive search terms. Blogs, hobbyists, data, news and many other such sites have no need to rank

Now we know the main basic factors that make up two of the three factors that search engines use to rank you. We will go into the different aspects of these two areas in later posts, but first lets see if there is anything you can do to help. One of many questions will be “can I do anything myself?”. Well, the answer is obviously a resounding “yes”. There are many things you can do that aren’t technical and will

So know we know all the factors that search engines use to determine your sites rankings across all the different key phrases and individual key words. This overall worth that search engines weigh up is known up as “authority”, or what has now become more commonly known as “Domain Authority” thanks to large online SEO resources like MOZ. Again, to be clear, MOZ’s DA (domain authority) is not used by Google and they have stated that they do not factor

To put it simply, this is how Google, Yahoo, Bing and all search engines weighs up your website to place in it’s results (Search Engine Results Page or SERP). These results are clicked upon by users searching and provide free organic traffic to your website. Its also worth noting at this point what SEO isn’t, as now commonly it’s a misunderstood and all encompassing an acronym. SEO isn’t paid marketing like AdWords (Google), Banner Ads like AdSense (Google) and Social