Google’s Hummingbird algorithm update marked a fundamental shift in how search works. Rather than refining one ranking factor, Hummingbird restructured how Google interprets searches altogether. Introduced in 2013, Hummingbird changed Google from a keyword-matching engine into a system designed to
This month, Proactive’s New Look Website was launched Google and other such search engines like to keep us website owners on our toes. They change their expectations which impact businesses around the world. We would like to share a brief
Intuitive web design is not about following trends or adding visual effects. At its core, it is about trust. When visitors arrive on a website, they make an almost instant judgement about whether they feel confident enough to stay, explore,
Great ideas rarely arrive fully formed. They are discovered, challenged, reshaped, and refined. If you are working on a brand, website, campaign, or product, learning how to generate and develop ideas properly is one of the most valuable skills you
SEO (Search Engine Optimisation) can feel overwhelming at first. Algorithms, keywords, rankings, penalties — it’s a lot to take in. But the reality is simpler than most people think. At its core, SEO is about helping search engines understand your
Change is something that we deal with in our everyday lives, from a diversion on the way to work to price hikes in your favourite coffee house, social media is no different. They regularly evaluate and update their algorithms (algorithms
Ways to Optimise Your Website’s Conversion Rates – Part 3 In the third and final part of our series on ways to optimise your websites’ conversion rates, we again investigate simple techniques to get the results that you are striving
In the second part of our series on ways to optimise your websites’ conversion rates, we again investigate simple techniques to get the results that you are striving for. USE RESPONSIVE DESIGN TO CONVERT PEOPLE ON EVERY DEVICE Responsive design
Increasing the number of conversions for any website is surely the goal, right? Good design and effective copy combine to create a website that converts which seems so straightforward on paper but in reality is takes hard work. Finding the
All businesses are looking to get ahead of the competition and seek new ways in which they can achieve this. Most people are willing to accept that traditional forms of media advertising, namely print advertising, are now out of date
