Maximising Your Online Presence:
Industry Articles

Month: February 2018

Googles “Mobile First Index” update and how this will affect rankings

Google is perhaps rolling out the most important update for years with its very recently announced “Mobile First Index”. For a long time now Google has been encouraging web masters and site owners to make their sites responsive and mobile friendly. This is perhaps old news, but there were many changes and actions made by Google over the last few years that affected site owners financially due to lost traffic from not having a mobile friendly site and losing money

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User Experience (UX) for your Web Site and how important it is

First of all what is UX and UX design? Well quite simply this is not only how your website works, but also (and very importantly) it’s what your users need. So not only is there the obvious technical aspect to this part of your site’s design, but there should also be a deep understanding of the market and your users requirements. UX is closely related to CRO (Conversion Rate Optimisation) in that they both appear at the end of the

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Google Plus (Maps) will help your SEO

Some businesses still aren’t set up on Google Plus (also known as Maps, Places and Google My Business) which is pretty much crazy. Often, even if they are set up, its not properly optimised, claimed or even accurate etc. Whilst its fair to say that Google never quite got this whole service right from the start as it’s very confusing, it does have the virtue of being free and can provide traffic and business all on its own. It has

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