Month: January 2018

This is probably the single biggest statistic for any website that is for a business. It is the final measurable metric that shows how much of your traffic turned into purchases, sign ups, bookings and orders etc. It’s important not to confuse this data with business turnover and other types of web hits that we have previously discussed. In it’s purest form your conversion rate is where Google analytics follows a user session to the point where they can’t go

This is the most important question when it comes to being an online business. Many SMB’s unfortunately ask this question when in reality it should be known and constantly monitored. It’s also easy to find out and you can measure year by year performance very quickly to equate to your turnover and valuate your marketing / SEO budget. How is this done? Well they’re called “Google Search Console” and “Google Analytics”. SC was formerly known as “Webmaster Tools” (or GWMT,

Most site owners will have heard of links and how important they are but not necessarily fully understand what they are or how they work. There are different types of link and each one will have its own individual merits based on many factors making them all unique, even though two may seem identical. When links are discussed by SEOs they are mainly referring to offsite links (popularity) pointing back towards your site, but there are also internal links within

There is lots of talk mainly by SEO companies about punishments and the threat of possibly being punished by Google for various reasons (like working with another company, doing the SEO yourself etc). In reality, getting punished is quite rare and there are only 2 ways of doing so. Ranking Punishment The first is an algorithmical punishment. This simply means that you will suddenly drop in the rankings quite massively over a short period of time (normally in less than

Due to all the misunderstandings of what SEO actually is, and the bad reputation a lot of black hat SEO companies have generated for the industry, it’s not surprising that many small business owners shy away from having a professional SEO company get them some results. This is perfectly understandable, after all, you’re paying for something you can’t really see, from a company that is quite possibly not in your country, for something that takes time to work and done