Month: March 2018

We should all know the differences by now of what appears naturally in our searches as opposed to the paid for ads (AdWords). The question often asked is which is best? The short answer is neither. It completely depends on your situation, aims and market that you are in. It really helps to know your prospective clients and how they use the web, then you can strategise accordingly. This is important as to how each of these two strategies will

We all know that Googles algorithm (the code that dictates the way it works) is a closely guarded and complicated secret. Recently we also discovered that there were over 200 ranking factors contained within it and that some of these carry a lot more weight than others. Most of us will have also heard of animal names cropping up when talking about Google and SEO rankings and results, for instance Penguin and Panda and most SMB’s will probably think they